TikTok for SEO — Austin Armstrong // Socialty Pro

Show Notes

• ·02:23 - How marketers and SEOs should approach TikTok As the platforms user base grows, its moving away from being an app exclusive to kids. Companies that have given TikTok a fair chance are thriving on the platform. ·04:27 - What separates TikTok from other social media platforms Traditional social media platforms focus on co ecting you with friends and family. TikToks organic growth potential co ects your content with a much wider audience faster. ·06:18 - Benefits of TikToks algorithm The algorithm uses your content for categorization. Producing consistent, targeted content around company offerings will get your content served to relevant audiences. ·08:14 - Engaging content types on TikTok Educational content can thrive on the platform if it can manage to capture user attention. Typically, people respond positively to free tips, tricks, and strategies. ·09:38 - SEO for TikTok Use a keyword tool to determine the questions people are asking in your industry. Answer those specific questions on TikTok, then repurpose those videos across your social media. ·12:20 - How the TikTok algorithm differs from Googles algorithm Googles algorithm works based on search intent. TikToks algorithm learns about the content you regularly create, and puts your videos in front of people interested in that subject matter. ·15:20 - Extracting value from of the TikTok algorithm TikTok videos and sounds are indexable in Google search results. By optimizing your display name and credentials, your profile can be indexed in the Google search results as well. ·17:14 - How SEOs can use TikTok to impact organic traffic Like regular keyword optimization, optimize everything on your profile around what you want to be found for. Your bio and content should be optimized around your niche.